The project
Also during my internship at Albert Heijn, I worked with a team of interns on “Media Monetization”, a project to develop a tool for advertisers, enabling them to use AI to generate engaging background images for Albert Heijn banners, instead of the default neutral color.
The tool allows users to generate an image using a text prompt, then crop the image and optionally apply a gradient. Users can also select a title, call-to-action, and product image to complete the banner.
I was responsible for implementing the cropping functionality and the gradient feature, ensuring the generated images could be easily customized to fit the banner layout. Working alongside teammates handling AI generation, we created an intuitive interface that simplifies the process of producing visually appealing marketing materials.
This image is a simulated example that illustrates how the tool would generate a banner. It is not taken directly from the actual tool.
Tools used